As far back as the days of Neanderthals, man has looked for ways to visually represent his thoughts. It has historically been a prime means of effective communication. The cave drawings, wood carvings, tapestries and paintings of yesterday have paved the way for the electronic displays of today. Thankfully, these modern communication vehicles have a rather more polished appearance! The worlds of IT and AV (audio-visual) have become integral to common presentation practice. It is the latter of these that we focus on today, which has offered business a whole new platform. Events and presentations are progressively a more immersive experience; competitively, they have to be. The AV event is a phenomenon that fully supports that aim, and can draw huge contemporary audiences.
The Rise Of AV
AV has gleaned an ill-earned reputation for being little more than glorified Skype. However, true AV refers to an integrated screening display system, designed to manage multiple physical locations, optimise available resources, and share content. Sophisticated AV can control both analogue and digital inputs/outputs – including video conferencing and Blu-ray players, document cameras, lighting and blinds – through a simple user interface. Recent advances such as “screen mirroring” – replicating content from a tablet or smartphone on the big screen – have made this system ever more user-friendly.
In doing so, AV can completely replace the classic PC presentation system with a slick, efficient and high-quality alternative.
What Does The AV Event Use?
The wide variety of AV technologies available on today’s market means that creating a unique experience, for company insiders or for external consumers, should always be possible. There is considerable scope for experimentation, regarding how a business using AV can create new presentation trends.
Perhaps the most affordable of these are LED screens, long considered the natural successor of the projector system. Though projectors are still popular, LED image resolution is now at its best ever and allows users to throw as much light as they need onto the screen – without impacting the picture. This is supported by high-definition resolution – no longer a nice gimmick, but a necessity if the image is to look non-pixelated across a wider screen. HD has particular relevance to special attractions such as museums, theme parks or larger public speaking events. This has led to the rise of innovations such as atmosphere screens, real-time projection mapping and augmented reality (AR). Further advances, such as iBeacons, allow users to understand how audio-visual material is received.
In this way, the AV event provides a virtually blank canvas for a business to creatively build on.
How Might Businesses Use AV?
The PC was long considered the go-to device for any business-related scenario. However, it is a high-maintenance instrument and not really designed to serve as the fulcrum of a modern visual display system. There is a plethora of scenarios, therefore, in which AV might supersede it as the appropriate device. A growing trend in business even devotes entire rooms to audio-visual interaction – video conferencing or Skype for Business rooms. On an events basis, AV is an efficient solution to any meeting, presentation, exhibition or communication scenario. This includes the increasingly popular “Town Hall” setting within more open-plan workplaces – in addition to smaller satellite spaces such as lobbies, training rooms or collaboration areas.
The AV solution effectively becomes the centrepiece of the Town Hall space: a flexible central office space that can easily adapt to different purposes. In creating an adaptable space, it can be used to host any number of in-house events, formal or otherwise. Yes, this integrates with a wider-ranging workplace strategy that embraces flexible working – in terms of time, space and device. As we often note, such initiatives are proven to drive employee morale, wellbeing, collaboration and output. AV supports these ideas in ways that a IT solution could not. Yet the event scenario is when a business needs to represent itself at its best. AV also supports that aim – in ways that a IT scenario could not.
The AV event is an increasingly prevalent means by which businesses present themselves. In the 21st century, technology has allowed presentations and exhibitions to become more interactive, and all-encompassing, for viewers. The truly dynamic enterprise, in order to project the right image, must start with the bare bones of presentation. What devices and software are we using? Style and content of presentation is all very well, but device and software are the crucial cornerstones. Embracing the business AV event is a concerted step in a stylish, contemporary forward direction.
Viastak work to support businesses looking to leverage technology, in order to streamline the way they operate. We believe in creating flexible, dynamic enterprises that are equipped to deal with the demands of the modern global economy. To find out more, please get in touch.