If one has ever played the FIFA video games, the term “pace merchant” may be familiar (or indeed, a rather less politically correct variant on the phrase).  Simply put, it refers to a game player who chooses his team purely based on which footballers have the fastest top speed and acceleration – perhaps paying less heed to other technical qualities they might possess.  In one respect, one might argue that the vast majority of technology consumers are pace merchants.  They pay close attention to what is growing quickly and being adopted on a widespread basis in business.   However, unlike the disciples of FIFA, they do not regard pace and other technical qualities as separate entities.  Rather, the two things are intrinsically connected.  A technical innovation grows directly because of its other unique qualities.  Such qualities have been the basis for the pace of enterprise cloud adoption in big business.

That pace of growth is making the rest of the commercial world sit up and take notice.

Fast Down The Flank

Introduced as the principal innovation in IT of its era, cloud computing depends on a series of remote servers hosted online, where data can be stored and processed.  The cloud computing industry as a whole is expanding from a worth of $100m in 2012 to a predicted $500m in 2020 – growing to five times its size in just eight years. Moreover, cloud computing is moving quickly in a perceptual sense too.  Many experts are now predicting that the word “cloud” will have disappeared from use by 2020.   (Not a case of mass amnesia, assuredly.)  This is simply because the cloud will be so completely the norm that it will be regarded as just “computing.”  Enterprise cloud is evidently overtaking onsite IT from left-field.

Investment in cloud at an enterprise level is a chief driver of that pace of growth – and  the business development consultancy McKinsey & Co. recently discovered that the biggest projected shift towards cloud computing, between now and 2018, will be in large businesses.

What’s The Motivation?

The same study, which surveyed 800 CIOs around the world, deduced that overall IT outlay was the most common deciding factor for business in migrating to enterprise cloud.  This was due to the pay-as-you-use model offered by most providers and third-party vendors.  Users will never pay for more than they need, as is often the case with application bundles in onsite IT or hosted solutions.

Yet this is only one of a host of reasons why big business is looking to enterprise cloud to support its endeavours.  There are other associated costs that businesses may consequently eliminate.  These include the outlay on onsite hardware, and the energy or maintenance costs required to support it.  Further motives come from the added functionality of a cloud-based system – including access to cheaper multi-tenant applications that are continually upgraded to the latest versions of software – and the scalable nature of the platform, meaning that businesses can adapt to a changeable number of users without repeatedly forking out for a larger-capacity server.

Finally, storing data remotely in the cloud, as opposed to a box onsite, makes it securely accessible through any device from any global location.  This frees up staff to work from wherever they need to.  Thus, the cloud unreservedly streamlines the way a business can operate on a day-to-day basis.

Can Enterprise Cloud Last The Pace?

Far from waning, the pace of adoption among big businesses is actually speeding up – in part inspired by the example of flexible medium-sized enterprises.  Still a relatively new form of computing, less than 20% of big business workloads currently reside in the cloud.  McKinsey & Co.’s survey discovered that that proportion will double by 2018.  It will likely be leading cloud providers (Amazon; Microsoft; Google) that gain at the expense of onsite IT providers.  This acceleration can be partly explained by better education and more effective communication.  Instinctive fears about cloud computing, such as data security, are now withering away in light of the reality that the cloud is actually the more secure environment.

They are also picking up on its advantageous qualities.  A recent IDC study concluded that, globally, the most advanced companies now attribute an extra $4m – cumulatively through cost savings and increased revenue – to cloud adoption.  Of course, the technology is not a static entity either.  Rather, Research & Development divisions worldwide keep improving on the existing software.  In doing so, they create a more commercially appealing identity for the cloud.  Enterprise cloud was created through squarely aiming these new developments at the business world.  Having recognised a fast-growing phenomenon, the pace merchants of business have responded with an enthusiasm now bordering on frenzy.  They look supremely unlikely to let go any time soon.



Viastak work with official partners Amazon Web Services and Citrix to deliver a secure, True Cloud desktop, both in the UK and overseas.  We have an exemplary track record in granting businesses the power to streamline their regular practices through the use of cutting-edge technology.  To find out more, please get in touch.