When someone cannot attend an internal business meeting, one of two things classically occurs.  That person might receive a post-meeting communiqué of some nature, whether a phone call, email, instant message or another.  All very well, but each of these is prone to the Chinese Whispers effect: dogged by distortions, approximations and omissions.  The other option was traditionally an open phone or video call during the meeting itself.  In theory, a practical system.  However, this method has historically been plagued by poor quality connections.  Moreover, if the meeting depends on printed or screened material in the meeting room, the absentee will be unable to understand or participate fully.  A reliable, high-quality means of real-time interaction is therefore vital for the dynamic enterprise, especially in light of a progressively mobile, globalised economy.

The Advance Of Audio-Visual

True real-time interaction is achieved when an absentee can participate in a conversation or meeting using technology, without obstruction.  The optimum system to achieve this is an integrated AV solution.  This is because such a system allows external users to access it through the cloud, and then participate as normal.

This is a dual solution, including fixed screen hardware within the workspace and a cloud-based AV software strategy.  The top solutions on the market can facilitate face-to-face, real-time interaction, with reliable, high-quality sound and vision.  They can also enable instant messaging, file sharing and collaborative edits, and presentation or lecture modes.  Notably, the AV world is a separate realm from traditional IT, as it is managed from a wall-mounted control panel rather than a computer.  In theory, this system – known as “conference room automation” – is therefore most user-friendly.

Where Is The Value?

In one sense, it is difficult to pin down the answer to that question.  The value of technology-assisted real-time interaction is expanding and developing on a consistent basis.  Specifically, it expands in relation to how agile – and mobile – the employee must be in the contemporary business sphere.  As more businesses deal outside their immediate radius – and often internationally – travel has become an integral part of regular operations.  This means that maintaining contact with office absentees is crucial, particularly in the case of senior officials – no matter where in the world they are.

Moreover, the ability to view and edit documents on a shared platform is an invaluable aid to teamwork between staff members in different locations.  In utilising an AV solution, users may combine efficient face-to-face communication with written messaging and collaborative document creation on one platform.  In terms of business efficiency and fluid working, these things provide huge competitive advantages.  They also offer value in saving wasted time during meetings, notably through reliable cloud software minimising technical issues.

Catching The Future

From a long-term perspective, real-time interaction becomes an increasingly vital principle.  There are two reasons for this.

The first is that the enterprise who adopts, and successfully utilises, the AV solution sets a business precedent.  Consider how the PC gradually gripped the business world, thanks to the revolutionary software functions it offered.  That technology provided a huge competitive advantage to the initial adopters, but over time its presence became ubiquitous in offices across the world.  It was no longer an advantage; it was an established part of the universal status quo.  One couldn’t compete without it.  The same is true of real-time interaction, for all the reasons stated above.  With an initial adopter base already established, the entry of AV into the commercial mainstream is all but assured.

The second reason is rooted in the principles of cloud-based software.  Developing on existing software, and then transmitting that improvement to the wider world, has historically been a lengthy process.  Usually, a software upgrade has had to be distributed through a time-consuming online download, or even a CD-Rom based advance.  The cloud has created a virtual, direct channel through which these upgrades may be automatically distributed to the public.  Users therefore consistently receive an up-to-date service.  More importantly, by engaging with AV, they become the first beneficiaries of soft technological innovation.

Real-time interaction through AV is an increasingly common practice used in commerce to bring employees together.  By creating a smooth link with absentees, a business may conduct activity as normal in virtually any eventuality.  Moreover, its reliable nature in comparison to other communication media makes it a highly cost-effective solution.  Efficient, good value, and a channel to further innovation as it is developed.  There is little question that it makes sense for the dynamic, forward-thinking enterprise.



Viastak work to support businesses looking to leverage technology, in order to streamline the way they operate.  We believe in creating flexible, dynamic enterprises that are equipped to deal with the demands of the modern global economy.  To find out more, please get in touch.